REALTOR.com Launches Mobile Search Product
The NAR launched a new website called Housingmarketfacts.com to combat negative press about the housing market and encourage buyers to get into the market.
Frankly, I think the site is poorly designed as it has one of those talking ladies and the print is so tiny you can’t even see most of it with Firefox and a high resolution. There is an equity estimator but it does not seem real useful compared to this home equity growth calculator launched last year.
It also does not have very much information but what was interesting was the link to the new mobile search product.
I first heard about this at the Inman Real Estate Connect last year and this is the first live launch of the product that I’m aware of.
It's a program for consumers (and professionals) to download to their Windows enabled smartphones. If your phone has GPS it will automatically pull in listings within a 10 miles radius. If you don’t have GPS then you can enter zip code and search that way.
The idea is to give consumers access to listing information as they are standing in front of the home. This is really exciting but will only be useful if enough consumers use it.
Here is the link to download: http://m.realtor.com/ and here is the official site for more information.
I’ll download it tomorrow and play with it and give you a review but I’m sure the real estate blog-father Dustin will beat me to it.
In my opinion this is the first exciting product launched by REALTOR.com in a long time. It will be interesting to see how much use the product gets over time.
As for the housingmarketfacts.com site… you be the judge.
Frankly, I think the site is poorly designed as it has one of those talking ladies and the print is so tiny you can’t even see most of it with Firefox and a high resolution. There is an equity estimator but it does not seem real useful compared to this home equity growth calculator launched last year.
It also does not have very much information but what was interesting was the link to the new mobile search product.
I first heard about this at the Inman Real Estate Connect last year and this is the first live launch of the product that I’m aware of.
It's a program for consumers (and professionals) to download to their Windows enabled smartphones. If your phone has GPS it will automatically pull in listings within a 10 miles radius. If you don’t have GPS then you can enter zip code and search that way.
The idea is to give consumers access to listing information as they are standing in front of the home. This is really exciting but will only be useful if enough consumers use it.
Here is the link to download: http://m.realtor.com/ and here is the official site for more information.
I’ll download it tomorrow and play with it and give you a review but I’m sure the real estate blog-father Dustin will beat me to it.
In my opinion this is the first exciting product launched by REALTOR.com in a long time. It will be interesting to see how much use the product gets over time.
As for the housingmarketfacts.com site… you be the judge.
Labels: mobile search, NAR, realtor.com mobile
posted by Jessie B at 9:17 PM
2 Comments:
Jessie: There's a small chance that this product just launched, but I'm almost positive that the product launched on the "labs" site back in June '07 when the original press release went out.
It was clearly a big deal and I always thought that the team who created this did a smart thing by integrating GPS.
Whats funny is I did a google news archive search and did not come up with anything... it's just me but I don't remember this getting any real coverage. Will this be the first real push to consumers?
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